Competitive Pricing Data for Advertising Claims

Strengthen Your Competitive Comparison Advertising Claims

Direct competitive comparisons have long been shown to be an effective advertising tactic in the U.S. marketplace.  But in today's environment, with consumers desperate to reduce costs, the ability to demonstrate savings over a competing brand is more than effective - it is essential.

Telogical's Advertising Solution consists of meticulously researched reports that provide the competitive product and pricing data you need to run highly effective and risk-free comparative advertising claims.

Key Benefits

• Increased advertising yield rates
• Increased credibility
• Reduced risk of legal action

Key Features

• True apples-to-apples comparisons
• Metro-specific product and pricing data
• Documentary evidence to support all claims
• Third-party research credibility
• All research and reports tailored to the requirements of your campaign(s)