Philosophy

At this point in our history - with endless hours of working and thinking together - there are a few key ideas that have not only survived the test of time, but have actually been strengthened and deepened under the day-to-day pressures of real life. A set of core beliefs that inform every decision and motivate every initiative. In no particular order, here they are:

Be Good

When you've just put your entire life savings on the line for an uncertain entrepreneurial venture, or collapsed into bed after 56 straight hours of non-stop work, you find yourself asking . . .

"Why are we doing this? Why are we in business at all? Why have we committed ourselves to this field of endeavor rather than something else?"

Our answer is found in the commonplace observation that the primary function of business – any business - is to create value.

That phrase, “create value”, has been overused to the point of becoming trite – the meaning obscured by familiarity. But if you let the words sink it, it’s a compelling mission, and one that resonates very deeply with each of us at Telogical.

We like to create. We like the challenge and the opportunity – not only of generating new ideas – but of putting those ideas into action. We are, in a sense, artists – artists working with the difficult yet beautiful medium of human organization.

But even more than creating, we like making a contribution.

We experience real joy when we discover that all of the risk and work has resulted in an active and significant contribution to the success of our various stakeholders -  clients, investors, employees, communities, etc.

So why are we here? To create and to contribute. Or better, to make a contribution through our creativity. As entrepreneurs and business leaders, we are presented with virtually unlimited opportunity to pursue this work - an ever-expanding canvas upon which to paint our masterpiece.

Be Practical

Part of what makes Telogical cool and interesting is that we are not trying to be cool and interesting.

Instead, we are trying to be practical - to deliver services that improve our clients' business performance.

To that end, we develop our service offerings by zeroing in on a core business process such as sales, retention, advertising, pricing optimization, etc and asking the question: "How can this process be enhanced through the application of competitive product, pricing, and promotion intelligence?"

From there, we work tirelessly to fill in the gaps, squeeze out the costs, and eliminate the hassles. We never stop pushing to deliver solutions that work - that either make money or save money or both - that are practical.

Telecom & cable service providers are in a tough business, facing tough competitors, in a tough economic and regulatory environment. They don't have time for distractions. For style without substance. For stupidity. For waste.

We get that.

Innovate

We believe that all significant and sustainable business growth flows from two sources: innovation and collaboration.

Guided by this conviction, Telogical has always invested sacrificially in the exploration and development of new ideas - new methodologies, new technologies, new business models.

To date, these investments have resulted in the development of a number of one-of-a-kind assets & capabilities, including:

• The Telogical Information Model - A ground-breaking method of organizing all telecom & cable service offerings into a highly expressive database.

• Deep Crawl Web Monitoring Technology - Powered by Telogical's proprietary algorithms, this tool enables the continuous monitoring of telecom product, pricing, and promotion information that is typically hidden behind custom data entry forms and buried in shopping carts.

• The Telogical Data Co-Operative - An innovative arrangement that enables participating companies to harness and share the power of employee competitive data collection panels.

• The Competitive Response System - The first-ever competitive sales & retention software platform to successfuly apply real-time competitive information to the telecom & cable sales, service, and retention process.

Collaborate

Founded by two equal partners, Telogical has always believed deeply in, and been strengthened by, the power of collaboration.

In our view, great success of any kind simply isn't possible without it.

Inspired by this belief, we constantly strive to:

• Develop our collaborative potential (e.g. deepen and broaden our insights, capability, openness, reliability, etc.)

• Cultivate a collaborative environment by sharing information and ideas.

• Proactively and strategically capitalize on collaborative opportunities with our clients, employees, vendors, partners, and peers.