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February 1, 2019
Telogical Talk
Michael Buening
The Median Advertised Price of Broadband Rose ...

As advertised speeds have risen, so have internet service prices. Pricing data collected by Telogical from 30 representative U.S. markets over the past five years reflect a slow, but steady ratcheting-up of the median advertised price of broadband service.

The Median Advertised Price of Broadband Rose to $50 in 2018
September 7, 2018
Telogical Talk
Michael Buening
The NFL's Old School TV Model Meets New-School ...

Unlike other sports leagues that have created consumer-centric streaming offerings, the NFL has remained firmly on the sidelines of the direct-to-consumer OTT trend, choosing instead of collect billions of licensing dollars from CBS, FOX, NBC, ESPN, for rights to its regional and nationally-televised games. But that’s changing…

The NFL's Old School TV Model Meets New-School Streaming
August 10, 2018
Telogical Talk
Michael Buening
Win-Back Marketing Will Level-Up in the OTT ...

Who wants you back? The Jackson 5 and every D2C video service provider that you ever tried. And they won’t stop emailing you until you give them one more chance.

Win-Back Marketing Will Level-Up in the OTT Video Era
July 20, 2018
Telogical Talk
Michael Buening
Price Beacons: Spectrum Promotes $14.99 ...

Like the Bat Signal lighting up the night sky over Gotham City, Spectrum recently unveiled a $14.99 beacon price for Internet service. But the way the company did it may raise some eyebrows.

Price Beacons: Spectrum Promotes $14.99 Internet in Select Markets
June 29, 2018
Telogical Talk
Michael Buening
AT&T's WatchTV: "The Bundle is Dead. Long Live ...

A side-by-side channel comparison of WatchTV against its nearest "skinny bundle" vMVPD competition—Sling TV Orange and Philo—reveals the shared elements of those lineups (no broadcast channels) and notable differences (e.g. Sling includes some sports programming.) The channel lineup, however, is not what makes WatchTV unique in a competitive marketplace of traditional and streaming video providers.

AT&T's WatchTV: "The Bundle is Dead. Long Live the Bundle!"
Michael Buening
April 27, 2018
Telogical Talk

The Un-Bundling of Additional TV Set-Top Boxes

Michael Buening
April 27, 2018
Telogical Talk
The Un-Bundling of Additional TV Set-Top Boxes

This week's Telogical Talk examines the relationship between the rise of the inexpensive streaming device and the decline of included additional video receivers from traditional telecom providers.

Tagged: Video, OTT

Comment
Michael Buening
April 20, 2018
Telogical Talk

The Rise of 7 Day FREE Video Service Promotions

Michael Buening
April 20, 2018
Telogical Talk
The Rise of 7 Day FREE Video Service Promotions

As our childhood friends on Sesame Street might say, this week's Telogical Talk is brought to you by the Number 7. 

Comment
Michael Buening
April 13, 2018
Telogical Talk

Baseball Availability Highlights Video Provider Lineup Differences

Michael Buening
April 13, 2018
Telogical Talk
Baseball Availability Highlights Video Provider Lineup Differences

This week, with spring in the air, we're talking about baseball-- or, more specifically, how the complicated web of RSN distribution makes it harder for baseball fans to know their subscription options. 

2 Comments
Michael Buening
April 6, 2018
Telogical Talk

ESPN+ The Latest D2C Video Product with an Annual Subscription Discount

Michael Buening
April 6, 2018
Telogical Talk
ESPN+ The Latest D2C Video Product with an Annual Subscription Discount

This week, we’re talking about how direct-to-consumer video services have deployed new pricing options for consumers, including savings through annual subscriptions.

Tagged: OTT

1 Comment
Michael Buening
March 30, 2018
Telogical Talk

Wireless Carriers Featuring Video Promotions

Michael Buening
March 30, 2018
Telogical Talk
Wireless Carriers Featuring Video Promotions

This week in Telogical Talk, we’re talking about wireless carriers extending beyond typical device promotions in their efforts to acquire customers.

Tagged: Wireless, OTT

1 Comment
John Grotheer
December 2, 2016

Should OTT and Pay-TV Providers Worry About DIRECTV NOW?

John Grotheer
December 2, 2016
Should OTT and Pay-TV Providers Worry About DIRECTV NOW?

AT&T’s DIRECTV NOW promises 100+ channels for just $35/mo without the need for a satellite dish or set-top box. At that price and channel count, DIRECTV NOW would be the best OTT option on the market. But how does it stack up based on content? And can it compete with traditional pay-TV providers?

Comment
John Grotheer
November 10, 2016

Why Knowing It’s “Fiber” is Not Enough

John Grotheer
November 10, 2016
Why Knowing It’s “Fiber” is Not Enough

In 2005, Verizon Fios became the first large cable & telecom provider to offer fiber Internet. Soon after, “fiber” became synonymous with fast speeds and superior service. Because of this, service providers often find it difficult to win and save customers when fiber is involved. But doing so is possible; the first key is realizing that not all fiber is the same.

1 Comment
John Grotheer
October 27, 2016

6 Reasons to Contact a CI Vendor Today

John Grotheer
October 27, 2016
6 Reasons to Contact a CI Vendor Today

In the telecom industry where customers are constantly switching providers to get the best value, having the right competitive data can make all the difference. That’s where 3rd party competitive intelligence vendors, or virtual CI teams, earn their living. These six benefits of virtual CI teams are why every cable and telecom provider should consider enhancing their team with one.

Comment
John Grotheer
July 22, 2016

Infographic: The Gigaboom Metros

John Grotheer
July 22, 2016
Infographic: The Gigaboom Metros

We take a visual look at where “Gigabooms” have occurred – defined as a market with three or more gigabit service providers – and try to draw some conclusions about what they share and what’s next.

Comment
John Grotheer
June 10, 2016

Welcome to the Gigabit Age

John Grotheer
June 10, 2016
Welcome to the Gigabit Age

Google’s entrance into the high speed internet market signaled a change in American expectations. For the first time, ubiquitous gigabit speeds became thought as a possibility and not just a dream. We had entered the Gigabit Age.

2 Comments
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